Perodua Maintains 209,000 Unit Target For 2018


Perodua Maintains 209,000 Unit Target For 2018

Earlier this week, Perodua announced their sales results for the first half of 2018. As we all know, sales for cars spiked massively during the "tax holiday" over these last few weeks, which has resulted in many manufacturers struggling to keep up with demand and many models being out of stock. Perodua is well aware of this, but they are also wary of the incoming SST implementation which will likely see a drop in sales once again - or at least a normalization.

As such, Perodua is maintaining their 209,000 unit sales target for 2018, which is a conservative improvement from 2017. On a year to date basis, Perodua sold 117,100 vehicles for the first 6 months of 2018, 17.5% up on the 99,700 units sold in the same period last year and a half-year record for the carmaker. Against a 289,700-unit total industry volume (TIV) for the first half of the year, Perodua took 40.4% market share, also a half-year record.

The 117,100 registrations comprised 46,860 Myvis, 33,870 Axias, 23,555 Bezzas and 12,815 Alzas, retaining the top spots for all four models in their respective segments. The new Myvi continues to be Perodua’s most popular model – since its November launch, over 65,000 have been registered out of over 115,000 bookings collected. Perodua purchased some RM2.28 billion from vendors for the first six months of this year, which is a reduction from RM2.33 billion in the same period last year.

On bookings, Perodua received over 185,000 orders through the last 6 months, a 24% boost over the same period last year and another half-year record. In June alone orders surpassed 40,000, and the carmaker is working overtime to meet the demand. On after-sales, Perodua’s service intakes at its 179 service centres nationwide saw a 6% growth from 1.026 million vehicles in the first half of 2017 to 1.083 million in the first half of 2018. 

As of yet there is no word on how Perodua regards the proposed third national car brand, although this is expected given that the government has not mentioned any official plans to start one, nor have they officially mentioned imposing any new regulations on cars whether fully imported or assembled locally or manufactured locally.