Ford and SDAC Host the Third Annual World Cup Challenge

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Ford and SDAC Host the Third Annual World Cup Challenge

Every year, Ford hosts the World Cup Challenge as a means to reward their customer service employees and provide intiative for those who put a little bit of extra effort into their work. For the third year in a row, Ford and SDAC have hosted the challenge in Malaysia. This year saw the top 15 sales consultants from around the region converge to participate in the challenge held at SDAC PJ. 

Sales consultants were evaluated based on how they manage relationships with customers and ensure their satisfaction, customer service levels, knowledge of Ford vehicles and ability to explain their features, functions and benefits. “The quality of the customer service experience we provide is just as important as the quality of our Ford vehicles. We are proud to have our dedicated employees recognised through the World Cup Challenge,” said Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto Connexion.

Winners on the day were:


Ms. Ezyanti Bt. A. Razak - Capital Intertrade

1 st Runner-up:

Mr. Kevin Nicholas Rajagopal - SDAC Juru

2 nd Runner-up:

Mr. Kenny Siew Kok Wai - SDAC Petaling Jaya




Places more value in how fun a car is to drive than outright performance or luxury. He laments the direction that automotive development is headed in, but grudgingly accepts the logic behind it. Can be commonly found trying to fix yet another problem on his rusty project car.

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