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Lotus Cars Might Do Something No Other Traditional Carmaker Has Done Before
Insights
Arvind
| April 30, 2021
Lotus seems to be not just at the cusp of a renaissance of its business but also at the tipping point of becoming one of the most notable sportscar brands of the current era. Despite its chequered history starting in the 1950s – in which it enjoyed prolific highs in motorsports and the silver screen (cue Mr. Bond), to periods of gloom under the ownership of brands that include General Motors, Bugatti and Proton (yes, this too). It would seem that Lotus had little to shout about not too long ... read more
