Honda Achieves its Best Sales Record in the Asia & Oceania Region in 2017 - 707,951 Units Sold

Asian Honda Motor Co., Ltd., the regional headquarters for Honda vehicles in the Asia & Oceania (A&O) region have recorded its best-ever automobile sales record in 2017, with total sales in the A&O region of 793,636 units.

The figure represents a 12% increase from 2016 sales volume of 707,951 units. Honda A&O has also set all-time annual sales records in five countries - Malaysia, Philippines, Vietnam, Taiwan, and Pakistan.

The main contributor to A&O sales was the Indonesian market, with approximately 180,971 units sold, accounting for 23% of Honda’s overall 2017 A&O sales.

Indonesia is followed closely by India and Thailand with 179,451 units and 127,768 units respectively last year. Representing a growth in sales of 9% in India and 19% for the Thai market.

The Malaysian market sales was a record 109,511 units, the first time ever that Honda achieved sales of more than 100,000 units in the country. Marking an overall sales increase of 19%, up from 91,830 units recorded in 2016. 

Another market which performed well in 2017 was Pakistan, which recorded sales of 47,424 units, a 49% increase from the previous year. The Honda Civic sedan proved the most popular model, achieving an 88% increase over the previous year.

Honda also recorded its highest all-time sales results in Taiwan, the Philippines, and Vietnam, with 33,978 units, 31,758 units, and 12,358 units respectively.

In terms of model-specific sales figures - the Honda City made the greatest contribution to 2017 A&O regional sales, with 169,124 units sold. Global models such as the HR-V and Jazz were also very well received across the region, with strong sales of 102,182 and 99,534 units respectively.

In terms of the growth ratio from the preceding year, the all-new Civic recorded the highest jump in sales in the region with impressive growth of 51%, followed by the all-new CR-V, which achieved an increase of 43%.

Honda plans to sustain its sales performance within Asia & Oceania region with attractive, high-quality products to maintain its momentum into 2018.