Malaysia’s pioneering car perfume manufacturer VANZO ASIA has launched its New Generation Sterilizing Air Freshener in a collaboration with artist Lin Min Chen.
Eddie Ng, Founder and CEO of VANZO, claimed that this latest generation of air freshener is a brand new duo series that has been in development by the company for a whole year. The air freshener is not only suitable for cars, but also fits perfectly as a fragrance for your house.
“The last product we launched was a series of car perfumes made solely for women, it was also the first female-oriented car perfume made in Malaysia. The launch was successful and evoked huge responses from our users, especially female drivers who gave us a lot of positive feedback. This is the motivation that urged me to make another new product – to lead a new trend in the industry once more!”
Eddie further revealed that VANZO is also the first Malaysian brand in the market that sends its product for assays. The New Generation Sterilizing Air Freshener not only passed numerous tests which prove it does not contain formaldehyde, toluene, benzene, and other harmful substances but has also successfully acquired the only international SGS sterilization certificate in the market.
The New Generation Sterilizing Air Freshener uses premium ingredients produced by Japan fragrance company Ogawa & Co., Ltd. Users are able to choose from Classic Floral, English Pear and Freesia. Apart from that, users can also adjust the density of the fragrance (thin, mild, dense) through the attached diffuser sticks. The fragrance can last from 30 to 60 days.
Expansion Into the International Market
Vanzo was founded in 2017 and collaborates with Japan fragrance company, Ogawa & Co., Ltd., which has a 125 year history and is ranked as one of the top five fragrance groups in the world.
Apart from the Malaysian market, VANZO has also successfully established itself in Taiwan, Hong Kong, Brunei, Singapore, and Vietnam. Currently, VANZO has more than 3000 retail sites throughout Malaysia, including AEON, car accessory stores, car wash, mini-markets and more.
“We plan to increase our retail sites to 10,000 by next year, which includes shopping malls, petrol stations, Family Mart among others. We hope to expand our market and push VANZO’s products all over Malaysia. With this, our consumers will be able to purchase VANZO’s product anywhere, anytime.”
“Besides Malaysia, I also hope that VANZO can step onto the international market, so that VANZO, a Malaysia brand that promotes healthy, elegant car perfumes, can be recognized by more people out there.”
Recognized with Numerous Awards
According to Eddie Ng, VANZO has received numerous awards through the years since it was founded. Among these awards, the most important is the Consumer’s Choice Award issued by MTPN (Majlis Tindakan Pengguna Negara). The award is a recognition that proves the company’s relentless pursuit for greater quality, which is also proof of support and attention from the government and consumers.
VANZO collaborates with GrabCar by promoting its car perfume in the Grab Driver’s app. Currently, VANZO also has established partnerships with 11 government departments.
The New Generation Sterilizing Air Freshener will be released in retail sites in due course, but for now users can purchase it through VANZO’s online official store.
For more information, please visit VANZO’s Facebook page.