The concept of using music video formants to produce car commercials is not new. It was pioneered in this region by, as you would have guessed it – the Thais.
Back in 2012, Toyota Motor Thailand collaborated with Thai rock band Da Endorphine and actress Nalintip Permpattarasakul to produce a music video to celebrate the 50th anniversary of Toyota in Thailand. For several years, the music video (below) was the most watched automotive branded video content in Thailand.
Closer to home, UMW Toyota Motor have started adopting some of the best practices from their counterparts in Thailand in elevating the appeal of the Toyota brand, especially among the Gen-Y and millennials.
The Vios one-make race Toyota Gazoo Racing series is one example. In supporting the launch of the new Vios earlier this year, Toyota partnered with beatboxer Shawn Lee and actor Syukri Yahaya – both racers in the Vios Gazoo Racing series’ Sporting class – to shoot a promotional video for the Vios, but with a twist.
Instead of having a camera crew chasing after the Vios, the video was shot using only action cameras mounted in front and behind the Vios. There was not a single camera man/woman involved - a first of its kind in Malaysia.
Here is the end result.
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