Geneva 2018: Mazda Vision Coupe Named Concept Car Of The Year


Geneva 2018: Mazda Vision Coupe Named Concept Car Of The Year

Held every year to coincide with the Geneva Motor Show, this year’s Car Design Night concluded a couple of days ago, with the Mazda Vision Coupe being named Concept Car of the Year.

Hosted by Car Design News, an online and print publication established in 1999 to serve the international automotive design community, the Mazda Vision Coupe earned top points from a panel of 18 judges, comprising renowned designers from around the world.

The concept was also named “Most Beautiful Concept Car of the Year” in Paris last month, making this the model's second global design award.

“Following on from Paris last month, we are delighted once again to have Vision Coupe recognized with a global design award. It is truly an honor to have this model, which aims to express the essence of Japanese aesthetics, applauded by some of the world's top car designers,” said Ikuo Maeda, Mazda's managing executive officer in charge of design and brand style.

“The essence of this design concept will be evident in the next generation of Mazda cars, the first of which is due for launch in 2019,” he said.

Revealed in Tokyo in 2017, the Mazda Vision Coupe is a design vision model for the next generation of Mazda cars. It represents the next phase of Kodo-Soul of Motion design, in which the expression of vitality and dynamism has evolved in pursuit of an essential Japanese aesthetic.

According to Mazda, the concept's flowing and deceptively simple “one motion” form speaks of elegance and high quality.