iCar Asia Launches All-New People’s Choice Awards - Car of the Year


iCar Asia Launches All-New People’s Choice Awards - Car of the Year

iCar Asia, ASEAN’s No 1 network of automotive portals and largest and most trusted online source for new and used cars, has launched a brand new People’s Choice Awards – Car of the Year (PCACOTY) in Malaysia and across ASEAN with 100% based on consumer votes for the first time. The voting process in Malaysia for 18 car categories is open from 12th of October till 1st of November 2017, with each voter being qualified for a lucky draw, offering MYR 30,000 worth in prizes to be won, ranging from top-of-the-range smartphones, electronics and vouchers.

This is the third year that iCar Asia will host the ASEAN Car of the Year awards, and this year iCar Asia is letting the people decide on the Car of the Year. In previous years a panel of automobile experts voted on the car of the year. Jonathan Adams, Chief Marketing Officer of iCar Asia explained this year’s selection process: “As the leading digital automotive platform, iCar Asia’s success in the new and used car markets are based on listening to and responding to our consumers, the car buyers and sellers. The People’s Choice Awards will give them a chance to voice their opinion and reflect their perspective and perception of the cars launched in 2017, whether based on consumer experience, price point, car design or even what they perceive about the car brands and models available in the marketplace.”

Consumers in Malaysia can cast their votes online through  from today until 1st of November, 2017. There are 54 car models nominated through 18 categories, ranging from budget, mid-range to premium classification. They are able to vote for their favorite hatch, sedan, MPV, SUV, pick-up and more.

At the same time as Malaysian car-lovers are voting for the People’s Choice Awards, consumers in Indonesia and Thailand will also be casting their votes online, with each country gathering their winners across the categories. Once these results are finalized, the regional-level nominations will be announced and can be voted for in early November via iCar Asia’s official website at . This round of voting will reach consumers across ASEAN region including Thailand, Malaysia, Indonesia, Singapore, Philippines, and Vietnam. For the nomination and winner selection, the processes are done at iCar Asia headquarter office in Malaysia and audited by a third-party audit firm, PKF (the official scrutinizer).

The iCar Asia People’s Choice Awards – Car of the Year 2017 is proudly sponsored by Michelin as the official industry partner and Regal Valet, the official car detailer.

All the country and regional winners of People’s Choice Awards will be announced altogether during the Night Gala Ceremonies to be organized across 3 countries respectively on the 24th of November 2017. During the ceremonies, there will be a live broadcast, allowing the event attendees to witness what is happening at the same time across the 3 countries. The esteemed car manufacturers, media and invited guests in Malaysia will be attending the ceremony at the Sofitel Kuala Lumpur Damansara.

“The People’s Choice Awards – Car of the Year 2017 is to be independently voted by consumers without the influence from the organizer and relevant industry experts. We are putting consumers in the driving seat and their decision will determine the best car brands and models to be recognized as the people’s favorite rides.” concluded Jonathan Adams.