China’s Geely Auto Group has officially launched Lynk & Co, a new automotive brand catered for the global market catered for the needs and tastes of the connected generation.
In establishing its brand identity as a modern tech-savvy marque, every Lynk & Co model will feature electrified powertrains and will have full connectivity as standard.
The brand is also embracing open API software coding to encourage developers to create apps that can be downloaded into the vehicle’s infotainment system.
Besides providing fitment of advanced features, Lynk & Co also seeks to reinvent the car buying and ownership process. The traditional method of configuring a vehicle line-up by trim levels is replaced by a series of ‘fixed-price collections’ that consumers can specify into their vehicle.
Similar to the Tesla Motors business model, Lynk & Co aims to sell its vehicles direct from manufacturer to consumer, offering a high degree of personalization and competitive pricing.
Sales of Lynk & Co are planned to start in 2017 beginning with China followed by Europe and the United States.