Proton has launched an online booking platform which just went live at 10 am today, with the upcoming X70 as the first Proton model which can be booked online.
Accessible via Proton’s corporate website, the new platform allows customers to book a new Proton using any device with Internet access.
Customers who want to book a unit online using the online booking platform are required to provide their personal details, preferred model and colour choice as well as the city and state where they wish to collect their car.
Following payment of the booking fee which is also done online, a system-generated receipt will be sent to the customer’s email. Proton then assigns a sales advisor to handle the order who contacts the customer within seven days to process the booking. As with bookings made at any Proton outlet, a full refund is given should a customer change their mind.
In conjunction with the launch of the online booking portal, Proton will also feature full details of the Proton X70 on its website, including full specifications for each model variant in an effort to help customers to make a decision, especially with regards to variant and colour choice, and is akin to visiting a showroom and viewing a full sales presentation.
As this is a new sales tool for the Company, Proton is holding a ‘flash sale’ from the 17th to 19th of October to promote the use of its new platform.
During the three-day promotional period, customers who book the Proton X70 via the platform only need to pay a booking fee of RM99.
“After studying consumer preferences and market trends, Proton believes the time is right to offer an online booking facility to our customers. The platform allows bookings to be made from anywhere a customer is as long as there is an Internet connection available. The Company has also decided to reward those who make a booking prior to the launch of the Proton X70. This will come in the form of special gifts for all early birds regardless of whether they booked their unit online or at our outlets,” said Abdul Rashid Musa, Chief Executive Officer of Proton Edar.
“The customer response to the Proton X70 has been overwhelming. Attendance at our preview sessions has been very high with the majority of attendees saying they are impressed by the quality and specification offered on the first model to be jointly developed by Proton and Geely. It will be a game changer for PROTON and customers acknowledge this, judging by the strong pre-launch booking numbers. Therefore we are working hard to ensure the cars delivered meet the heightened expectations of our customers,” added Abdul Rashid.