As a way to reward the early adopters of the new Acura (Honda) NSX, the company has made a series of semi-unique short films that are personalized for each owner. The films show the manufacturing and testing process, the specific options that the owner included, and rounds out with their car on a testing dyno. Most of the films can be viewed right here.
It's a neat way to make owners feel special, although the films themselves are still composed of a mix of existing video shots, albeit with the owner's specific options included. The campaign was developed by mcgarrybowen London, and is part of a package that early NSX owners receive, not least among which is a 1:18 scale model of their car, with the specific option boxed ticked.