Honda Creates Semi-Customized Films For Early NSX Adopters

Berita Kereta

Honda Creates Semi-Customized Films For Early NSX Adopters

As a way to reward the early adopters of the new Acura (Honda) NSX, the company has made a series of semi-unique short films that are personalized for each owner. The films show the manufacturing and testing process, the specific options that the owner included, and rounds out with their car on a testing dyno. Most of the films can be viewed right here

It's a neat way to make owners feel special, although the films themselves are still composed of a mix of existing video shots, albeit with the owner's specific options included. The campaign was developed by mcgarrybowen London, and is part of a package that early NSX owners receive, not least among which is a 1:18 scale model of their car, with the specific option boxed ticked.



Aswan

Aswan

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Places more value in how fun a car is to drive than outright performance or luxury. He laments the direction that automotive development is headed in, but grudgingly accepts the logic behind it. Can be commonly found trying to fix yet another problem on his rusty project car.


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