Proton Persona Production Increased To Meet Demand

Proton has announced that it will begin ramping up production of its Persona model in light of the rise in bookings, which now sees the waiting period for the sedan presently standing at one month.

The national carmaker will be adjusting its production schedule of the Persona in Tanjung Malim, Perak following the completion of refurbishment and upgrading works of the model’s production line in the plant.

Powered by the 1.6-litre Campro IAFM engine, the Proton Persona is currently available in two variants  – Super Value (SV) and Executive, priced from RM44,568. With the onset of several festive seasons leading up until the end of the year, the step up in production by Proton is to ensure that it will be able to meet customer demands for the product that has won several awards since its introduction on 15 August 2007.

"The sedan car segment has shown significant growth over the years and group of buyers have expanded from the traditional family to the young and professionals. Based on market feedback, we found that there is a steady demand for this type of sedan. Reflecting this demand, we are ramping up our production to meet the growing numbers after assembly of Persona was halted due to refurbishment activities," said Dato' Abdul Harith Abdullah, Chief Executive Officer of Proton.

"As we see a steady demand in numbers for locally made cars due to the drop in our Ringgit, we're pleased that more and more Malaysians choose Persona as their preferred car due to its spacious size, moderate fuel consumption and low maintenance cost,” continued Dato’ Harith.

Since its launch, the Persona has chalked up a sales figure of 265,882 units as of 31 August 2015. Interested customers of the Persona can take advantage of Proton’s 30th Anniversary promotion campaign as well.