Mercedes-Benz Malaysia Continues To Lead The Premium Segment


Mercedes-Benz Malaysia Continues To Lead The Premium Segment

Mercedes-Benz Malaysia (MBM) continues to hold its lead in the premium car segment with 6,790 units sold in the first half of 2018, a 15% increase over the same period in the previous year whilst capturing a market share of 2.5%, marking a 0.2% improvement from 1H 2017.

The company’s locally-assembled sedans, including the C-, E-, and S-Class collectively recorded a total of 4,322 units sold. As for the compact cars comprising the A-, B-, GLA- and CLA-Class, a total of 996 units were sold. These two segments recorded increases of 18% and 20% respectively compared to the same period last year.

Mercedes-Benz’s SUV range, driven largely by the GLC-class, saw a total of 1,291 units sold, a 4% increase compared to 1H 2017, while the Dream Car collection saw 181 units sold, a 1% increase compared to the aforementioned time period.

MBM also rebranded their aftersales department to Customer Services, an indication of their commitment to the market with necessary presence, coverage, and capacity to cater to owners. 480 highly-trained staff work in 31 service centres to deliver superior customer service.

In an effort to improve customer touchpoints, MBM continues to upgrade dealer centres, adding the Hap Seng Star Puchong South Autohaus, bringing the total number of Hap Seng Star outlets to 10. At the moment, there are a total of 34 Autohauses in Malaysia, the largest premium network coverage here in Malaysia.