The All-New Mercedes-Benz CLA Wants You To "Play By Your Rules"

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The All-New Mercedes-Benz CLA Wants You To

Are you confused yet? With the launch of the Mercedes-Benz A-Class sedan just a couple of weeks ago, it's understandable if you're wondering where the regular four-door coupe form of the A-Class is - better known as the CLA. It's a model we have grown accustomed to in the Mercedes-Benz line-up as it was the most Malaysian-friendly variant, seeing as Malaysians generally abhor hatchbacks.

Well, Mercedes-Benz has released a five minute video exploring the ethos of CLA ownership - that is, if you're the right person for the car. It's aimed at a younger market compared to traditional Mercedes-Benz models, and perhaps one that is used to rebelling as the tagline for the CLA is "Play By Your Rules".

Will this be a permanent tagline for this era of Mercedes-Benz vehicles? The video itself is an antithesis to the "Grow Up" tagline that they had before, as it's a little bit of a play on embracing one's inner child - or at least, not disappointing their past selves.

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Places more value in how fun a car is to drive than outright performance or luxury. He laments the direction that automotive development is headed in, but grudgingly accepts the logic behind it. Can be commonly found trying to fix yet another problem on his rusty project car.

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