A smart collaboration and a first in the market between BMW Malaysia and Carlist.my has materialised with Carlist.my’s latest offerings of premium selected cars from BMW’s 14 dealers nationwide on a dedicated microsite within Carlist.my
“We are excited to work with BMW Malaysia once again to enhance the purchasing process of pre-owned BMW vehicles on Carlist.my. Looking at the success of our ongoing collaboration between One2Car and BMW Thailand, I am truly confident that we will deliver a better experience to the Malaysian consumers when they look for the best deals available through our specially curated BMW Premium Selection microsite” said Hamish Stone, Managing Director, and Chief Executive Officer at iCar Asia Limited.
Harald Hoelzl, Managing Director of BMW Group Malaysia added, “The Premium Ownership Experience from the BMW Group is a complete 360-degree suite of privileges and services that are not only limited to the purchase, service, and maintenance of the vehicle. Instead, it is a life cycle and ownership ecosystem where the vehicle is seen to move in a value chain of ownership.”
With an average traffic of 2 million car buyers daily to Carlist.my, this partnership is aimed at helping BMW’s Dealers gain more online exposure for their offerings as well as allow both Carlist.my and BMW Premium Selection to create integrated online marketing campaigns to attract more users to the microsite.
“Kicking-off this industry-first initiative with BMW is also exciting for us, they have been bold in the face of this pandemic, being the most active manufacturer with their slew of car launches in 2020. It is a trait we share with BMW, we like to take the lead” added KY Gan, Managing Director of Carlist.my.
The BMW Premium Selection microsite on Carlist.my with over 400 units of BMW’s and MINI’s is currently live and you can check it out here.
Potential owners of vehicles from BMW Group Malaysia’s Premium Selection range will be entitled to:
- A Minimum of 12 months BMW Premium Selection Warranty*
- 360-Degree Technical and Optical Checks of the vehicle
- Availability of Approved Vehicle and Service History
- Exclusive Financing Offers from BMW Financial Services Malaysia
- Competitive Trade-In Offers
- BMW Roadside Assistance