According to Statista, eCommerce revenue for Malaysia is expected to reach approximately RM23 Million in 2021. User penetration will sit at 44% for this year, expected to hit 53.1% by 2025. It is not altogether surprising then to see Nissan take a step into selling their cars on an e-commerce platform. It is where the eyeballs are after all!
Edaran Tan Chong Motor launched its Nissan Flagship Store on Lazada and in conjunction with the launch, you can book the Nissan Almera 1.0L Turbo, Navara, X-Trail or Serena S-Hybrid (MPV) for as low as RM 250 with the first 55 customers receiving a free Nescafe Coffee Machine worth RM 598.
“We are excited to expand our Nissan models on Lazada, making it readily available to everyone who prefers the convenience of shopping at their fingertips. In this challenging time of COVID-19 pandemic, digitalisation has been fast-tracked and we are confident that this move is another way for the brand to enhance its services and at the same time offer great deals when purchasing a new Nissan on a digital application,” said Mr. Christopher Tan, ETCM Sales and Marketing Director.
Click into the Nissan Flagship Store on Lazada and shop away! I wonder how they'll deliver your new Nissan to you?