New 2026 Proton e.Mas 7 Premium Plus launched – larger 68.39 kWh battery, 450 km range, massage seats

Proton has officially launched the new 2026 Proton e.Mas 7 Premium Plus, which now takes its place as the range-topping variant in the battery electric SUV line-up above the Premium and Prime.

Featuring a larger battery and a raft of additional comfort features, the e.Mas 7 Premium Plus is priced at RM125,800. However, for a limited time, customers can enjoy a special launch rebate of RM7,000, bringing the price down to RM118,800.

Interestingly, the special launch rebate is offered across the range, meaning that after the discount, the Premium variant is priced at RM112,800, while the Prime slips below the RM100,000 mark at RM96,000.

The biggest talking point of the Premium Plus is the new 68.39 kWh Aegis Short Blade battery, which extends the SUV's WLTP-rated driving range to 450 km on a full charge. That's 40 km more than the 410 km offered by the 60.22 kWh battery in the Premium.

Charging performance has also been improved, with the Premium Plus supporting up to 115 kW DC fast charging, up from 100 kW on the Premium. As a result, a 30-80% top-up can be completed in approximately 20 minutes.

Beyond that, the new range-topper adds a massage function for both front seats, offering eight modes and three intensity levels. Meanwhile, the front passenger seat gains an adjustable leg rest with up to 50 degrees of recline.

In conjunction with the launch, customers will receive the comprehensive Power Pack Plus package, which comprises:

Power Exchange

• Free trade-in processing fee
• Additional RM5,000 trade-in support for existing Proton owners

Power Home

• Complimentary 7 kW charging wallbox worth RM1,500

Power Plus

• Complimentary Vehicle-to-Load (V2L) converter worth RM500

Power Online

• Five years of unlimited internet data worth RM1,800

Power Thru

• Six-year unlimited mileage vehicle warranty
• Eight-year/160,000 km high-voltage battery and components warranty

Additional Benefit

• Complimentary tonneau cover