Audi today announced that it has teamed up with Sony Pictures Entertainment to release an exclusive digital short film ahead of the upcoming blockbuster film, “Spider-Man: Far From Home”.
Titled “Science Fair”, the digital video shows Peter Parker (Tom Holland) and his best friend Ned (Jacob Batalon), going up against some very serious competition at the school science fair in order to come up with the perfect innovation.
To save their presentation, Peter races against time to acquire the perfect scientific advancement, the all-electric Audi e-tron GT concept.
Besides the e-tron GT, Audi will also be featuring the all-new A7, e-tron, as well as the new Q8 in Spider-Man: Far from Home movie.
“Teaming up with Sony Studios gives us an ideal opportunity to stage Audi´s electric offensive in a spectacular environment and to customize this important technology for a highly engaged audience. Therefore product placement plays a significant role in our new brand strategy,” said Sven Schuwirth, Head of Brand Audi, Digital Business and Customer Experience at AUDI AG.
Having said that, Spider-Man: Far From Home will be hitting the big screens worldwide from next Thursday, 28th of June 2019.
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