Science Meets Art - Watch This Impressive Holographic Ballet Dance Launch Of The BMW 7 Series In Moscow

Produced by USA’s Sila Sveta, which have made quite a big name for themselves in pulling off some of the most impressive automotive themed holographic projections, and featuring renowned ballet dancer from Russia, Denis Medvedev, the launch of the BMW 7 Series in Russia was the first of its kind to combine ballet dancing with holographic visuals.

The launch was held at the Stanislavsky Electrotheatre in Moscow late last year, but the video was only uploaded on Sila Sveta Youtube channel this year.

The company was also behind the Mercedes-Benz S-Class’s launch in Russia, but as you can see from the video below, it was a rather static affair. BMW Russia’s decision to use a male ballet dancer dynamically conveyed BMW’s ideals of strength (carbon core), agility, and grace.