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Home News Auto News We're Not Kidding, Audi Has A Department Where People Smell Steering Wheels We're Not Kidding, Audi Has A Department Where People Smell Steering Wheels Auto News Adam Aubrey | May 20, 2020 08:03 pm You know how certain smells leave a lasting impression, smells from Subway or Rotiboy are so distinct that you recognize the smell a good 50 metres away before you even see the stores. You can say the same about a new car too! It's part of the unique new car experience and really does send a message to the brain that the car rolled off the factory not too long ago. It's not really a fresh smell but definitely one that gives off the vibe that your car is brand spanking new. The smell is a combination of many things, but mainly the new car smell is caused by organic compounds used by manufacturers to build the vehicle. For Audi, however, they would like to make it publicly known that they take car smell seriously because they have this unique bunch of people who test the scents of their cars. These select group of people are called the Audi Nose Team, and their sole purpose of existence is to make sure that Audis smell good for the lifetime of the car - no wonder Audi interiors are the best of the best aye. In existence since 1985, this team of five operate out of Audi's main quality centre in Bavaria and grade different materials and chemicals used inside Audis to make their interior smells as neutral as possible. The tests are done with scores that scale from one to six and to pass their sensitive noses; materials must be four or less as apparently five or six are irritating. You'd think only things like leather and cloth would be tested but not at Audi, because odourless materials such as glass and metal also get tested by this unique team. From time to time, this team will also do spot checks and pull up random Audi cars to test whether the smell of the car is up to their standard - talk about olfaction! Should they not, the team will look to make changes in the manufacturing process to ensure the issue does not persist. Heiko Lüßmann-Geiger, a member of the Audi Nose Team has previously said that he believes a car's interior smell is an important part of an ownership experience. "At the tip of this hierarchy pyramid is the well-being of the customer, right at the base is the smell. If the customer is now irritated by this odour from below, he will no longer correctly perceive all the other positive comfort properties of the vehicle. He is too irritated by the stress brought about by the odour," says Lüßmann-Geiger. On a side note and away from the impressive Audi Nose Team, have you ever wondered why most European car interiors smell like crayons? In cars that were manufactured before the last 5 years, the crayon smell is probably due to the insulation of the vehicle. Especially in our blazing hot sun, the smell can be apparent due to the release of odor from the waxy coating on the insulation. People used to say it was the leather, well it was but also the combination of the insulation smell. How good is your nose? ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags Audi Nose Team audi Print Adam Aubrey Content Producer Wants to live the simple life, especially when it comes to cars and bikes. That's what tech is for he reckons, to make motoring simpler Related News Audi quattro Tech Is Going To The Moon – Aims For Google Lunar XPRIZE Auto News Hans | June 30, 2015 After conquering the World Rally Championship, Le Mans, DTM, enough showing off in the Land of quattro, Audi is now sending its all-terrain traction ... Audi Aims To Introduce Ironman’s Tech Into Its Factories Auto News Hans | July 06, 2015 In the near future, Audi aims to be the first manufacturer to make its vehicle production processes to be more operator-friendly by adopting ... The Evolution of Headlights Insights Hans | July 30, 2015 In the early days of motoring, everything on the car was manually controlled, and we are not just talking about the transmission or the windows. We ... Audi Sets Foot in Ipoh with the Appointment of Goh Brothers Auto News Daniel Wong | December 01, 2015 The Audi brand will now have a proper representation in Ipoh with the appointment of Goh Brothers by Audi Malaysia as the newest authorised dealer ... Comments
We're Not Kidding, Audi Has A Department Where People Smell Steering Wheels Auto News Adam Aubrey | May 20, 2020 08:03 pm You know how certain smells leave a lasting impression, smells from Subway or Rotiboy are so distinct that you recognize the smell a good 50 metres away before you even see the stores. You can say the same about a new car too! It's part of the unique new car experience and really does send a message to the brain that the car rolled off the factory not too long ago. It's not really a fresh smell but definitely one that gives off the vibe that your car is brand spanking new. The smell is a combination of many things, but mainly the new car smell is caused by organic compounds used by manufacturers to build the vehicle. For Audi, however, they would like to make it publicly known that they take car smell seriously because they have this unique bunch of people who test the scents of their cars. These select group of people are called the Audi Nose Team, and their sole purpose of existence is to make sure that Audis smell good for the lifetime of the car - no wonder Audi interiors are the best of the best aye. In existence since 1985, this team of five operate out of Audi's main quality centre in Bavaria and grade different materials and chemicals used inside Audis to make their interior smells as neutral as possible. The tests are done with scores that scale from one to six and to pass their sensitive noses; materials must be four or less as apparently five or six are irritating. You'd think only things like leather and cloth would be tested but not at Audi, because odourless materials such as glass and metal also get tested by this unique team. From time to time, this team will also do spot checks and pull up random Audi cars to test whether the smell of the car is up to their standard - talk about olfaction! Should they not, the team will look to make changes in the manufacturing process to ensure the issue does not persist. Heiko Lüßmann-Geiger, a member of the Audi Nose Team has previously said that he believes a car's interior smell is an important part of an ownership experience. "At the tip of this hierarchy pyramid is the well-being of the customer, right at the base is the smell. If the customer is now irritated by this odour from below, he will no longer correctly perceive all the other positive comfort properties of the vehicle. He is too irritated by the stress brought about by the odour," says Lüßmann-Geiger. On a side note and away from the impressive Audi Nose Team, have you ever wondered why most European car interiors smell like crayons? In cars that were manufactured before the last 5 years, the crayon smell is probably due to the insulation of the vehicle. Especially in our blazing hot sun, the smell can be apparent due to the release of odor from the waxy coating on the insulation. People used to say it was the leather, well it was but also the combination of the insulation smell. How good is your nose? ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags Audi Nose Team audi
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
Audi quattro Tech Is Going To The Moon – Aims For Google Lunar XPRIZE Auto News Hans | June 30, 2015 After conquering the World Rally Championship, Le Mans, DTM, enough showing off in the Land of quattro, Audi is now sending its all-terrain traction ...
Audi Aims To Introduce Ironman’s Tech Into Its Factories Auto News Hans | July 06, 2015 In the near future, Audi aims to be the first manufacturer to make its vehicle production processes to be more operator-friendly by adopting ...
The Evolution of Headlights Insights Hans | July 30, 2015 In the early days of motoring, everything on the car was manually controlled, and we are not just talking about the transmission or the windows. We ...
Audi Sets Foot in Ipoh with the Appointment of Goh Brothers Auto News Daniel Wong | December 01, 2015 The Audi brand will now have a proper representation in Ipoh with the appointment of Goh Brothers by Audi Malaysia as the newest authorised dealer ...