Audi: The Master Of Branding Insights Arvind | March 19, 2020 In an article by Thomson Dawson, he wrote, "Brands are not things; rather brands are a representation of a highly valued idea that resides in the ...
Vorsprung Durch Technik: a story of all-wheel drive, diesels, and beyond Live Life Drive Aswan | February 08, 2017 There it was, innocuously written on the wall of one of Audi’s factories. “Vorsprung durch Technik”, or advancement through technology, was the idea ...
Audi's quattro Hits 8 Million Production Milestone Auto News Aswan | January 23, 2017 The Audi brand has prided itself on their all-wheel drive system for over two and a half decades. Prior to quattro, they were just another German ...