The 2024 Proton S70 has finally been launched in Malaysia! The price starts at RM73,800 and comes in four variants: Executive, Premium, Flagship, and Flagship X.
These are exciting times. Proton has taken the Malaysian automotive scene by storm in the last few years ever since the takeover by Geely, where they have flooded the market, especially the SUV market with the X brothers - the X50, X70, and the recently released X90.
You must have googled ‘Proton X70 expected price’ at least once right?
Proton S70 Executive: From RM73,800
Proton S70 Premium: From RM79,800
Proton S70 Flagship: From RM89,800
Proton S70 Flagship X: From RM94,800
As expected, all three models were well received by consumers with the X70 being the clear favorite with over 83,000 units sold by the end of 2022. Now, Proton - showing no signs of slowing down from the success of the SUVs, is gearing up to introduce the S70 as the latest addition to the Proton family.
After destabilizing the SUV market for other car manufacturers by capturing the attention of SUV buyers, Proton is getting ready to battle it out in the sedan segment against the established heavyweights including the class-leading Honda City, followed by Toyota Vios and Nissan Almera.
Proton is out to wrestle back their reputation which had taken a massive hit due to internal politicking and mismanagement for many years before Geely's arrival. After proving themselves in the SUV segment, Proton's next target is the Sedan segment.
Proton has introduced four variants for the Proton S70:
The Proton S70 is based on the Geely Emgrand's platform with a 1.5L naturally aspirated 4-cylinder engine with a CVT. On the other hand, the s70 is powered by a 1.5-liter turbocharged 3-cylinder MPI engine, a powerplant shared with the lower variants of the Proton X50. All variants share the same engine. Here are the Proton S70 engine performance details below:
The ride and handling are finely tuned for Malaysian roads, with spring rate adjusted higher at the front and lower at the back which delivers exceptional maneuverability and all-around comfort. Additionally, all S70 variants come with the convenience of a remote engine start feature.
Being the base variant of the Proton S70 line-up, the overall look and feel of the 1.5T Executive is surprisingly as premium and it doesn't feel cheap at all. The grey fabric seats set themselves apart from the other 3 higher specs of the S70, so if you're a big fan of fabric seats then this could be the right spec for you. Other notable differences are the 16-inch alloy rims with Giticomfort F22 tyres, halogen headlamps, and a 3.25-inch monochrome meter display. As expected from Proton in collaboration with Geely, the infotainment system still lacks Apple CarPlay and Android Auto connectivity, and the same goes for the other variants.
Below are the complete details of the Proton S70 1.5T Executive specs:
Stepping into the 1.5T Premium variant, this spec instantly whispers the word 'Luxury' into your ear with its leatherette seats and steering wheel. The same goes for its exterior which is equipped with LED headlamps, auto headlamps, and a full-width rear LED tail light bar. All these with an additional RM6,000 from the base variant, also with the following added features below:
Entering the top range of this C-segment line-up, the S70 1.5T Flagship. So what do I get from a whopping RM10,000 more from 1.5T Premium, I heard you asked? First off, you'll be getting 17-inch two-tone alloy wheels with Goodyear Assurance tyres, a full LCD meter, a wider 12.3-inch infotainment head unit with 4G & Wi-Fi connectivity, a nearby auto-unlock trunk, and many more essential safety features as listed in the following features below:
Sitting on the top of, is the Flagship X variant which includes the sunroof, a bodykit, and a digital video recorder (DVR) by Proton. The price for this variant is RM94,800 which is an additional RM5,000 from the previous spec.
Official fuel consumption figures for the Proton S70 have not been disclosed by Proton. However, our source indicates an estimated fuel consumption rate of approximately 6.2 l/100km for the Proton S70.
The model is bestowed with 7-colour palette, though not all are available for each variant:
S70 Flagship X
Proton will be offering the S70 with a standard 5-year unlimited mileage manufacturer warranty and 6 times free labor service. On top of that, there is also a 5-year data package at 1GB/month for Flagship and Flagship X variants only.
There will be an Early Bird package for the first 3,000 customers, which adds an Aerokit worth RM3,130, an upgraded Proton Insurance Programme, and an RM500 service voucher.
According to Proton, the S70 is a C-segment sedan with the ‘70’ badge although it is based on a B-segment Proton X50 platform with a 1.5L MPI turbo-charged engine.
So, would you like to get your hands on the Proton S70? Come and compare all the best Proton S70 prices offered by Proton dealers at Carlist.my.