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BMW Group Malaysia teases BMW 330e with their #ElectricDrivingPleasure campaign

Aswan August 3, 2016 17:17

In the run up to the launch of the 330e (preliminary details here), BMW Group Malaysia is continuing their #ElectricDrivingPleasure campaign- highlighting the ways Malaysians can improve lives through innovative new ideas. Next in the series of films are the EcoKnights- a not-for-profit organization that has run numerous projects focused on sustainability and ecological consciousness.

This episode follows Yasmin Rasyid- founder of the group- and is shot by Paul Gan Yew Hoe. Followers of the BMW Shorties award may remember him for his 2013 film, 'The Boy Who Rocked The World'. As BMW Group Malaysia begins to introduce hybrids en masse, one can expect this to build to the same level as their EfficientDynamics campaigns that pushed BMW diesel powertrains just a few years ago. 

About Aswan

Places more value in how fun a car is to drive than outright performance or luxury. He laments the direction that automotive development is headed in, but grudgingly accepts the logic behind it. Can be commonly found trying to fix yet another problem on his rusty project car.


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