Ferrari

Ferrari Celebrates 70 Years of Existence

Ferrari Celebrates 70 Years of Existence

Auto News
This year will be Ferrari's 70th year since they unveiled the 125S- the first ever car in the world to wear a Ferrari badge. In the late 1940s it saw a number of victories despite a few "failure to launch" moments during its initial runs, and hence...
Let’s Make Ferrari Sound Sexy Again

Let’s Make Ferrari Sound Sexy Again

Live Life Drive
Dear Ferrari,I know you and I don’t see eye to eye sometimes. In the past I had accused you of riding on the power of your own brand to prop up your parent company’s ailing brands, described Enzo Ferrari as a colossal snob just like your PR department,...
The End Signs of a Brand Called Ferrari?

The End Signs of a Brand Called Ferrari?

Live Life Drive
You have probably heard it a hundred times from your cynical friend of how brand influence is warping our perception of value. Actually scratch that. Nevermind cynicism, the ‘put a badge on a piece of dog s**t and it will sell’ trope is so overused and...
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