Toyota Sienta Becomes Japan’s No.1 Selling MPV

NEWS

The Sienta was launched in July 2015, and within two months, a total 15,113 units have already been delivered, according to data from the Japan Automobile Dealers Association (JADA).

Interestingly, the Sienta appears to have to affected sales of the Toyota Prius c, which is sold as the Aqua in Japan.  

After the Sienta was launched in July, sales of the Aqua dropped from 18,087 units in June, to 17,711  in July, and 12,390 in August – its lowest monthly sales in 2015.

While there is a correlation, we cannot conclude that the Sienta is taking away sales from the Aqua, as total passenger car sales for the month of August took a big hit across the board, with statistics from JADA showing a drop from 245,680 in July to 180,850 in August. Japan’s gross domestic product shrank 1.6 percent on an annualized basis in the April-June quarter, while private consumption fell 0.8 percent from the quarter before.

We are guessing that the Sienta is expected to make its Malaysian debut sometime between end-2016 to 2017, as spyshots of a ‘development mule’ had already been spotted in Thailand.

More about the Toyota Sienta here: Toyota Sienta Coming To Malaysia In 2016?

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Hans

As someone who appreciates cars not just for their horsepower value but also for their cultural significance, he is interested in the art of manufacturing and selling cars just as much as driving them. Prior to swapping spread sheets for a word processor, he spent his previous life in product planning and market research.

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