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Safety 360 Campaign by BMW Malaysia Continues at Cooler Lumpur

Aswan September 6, 2016 16:18

The Cooler Lumpur festival is an interesting one. It debuted in 2013, and each year it returns with a specific defining theme. The event has always aimed to broaden the city's cultural horizons, build stronger communities, and cultivate the creativity and imagination of people. It's not your average festival, featuring talks and shows that discuss important issues over the course of the weekend. This year's theme is independence- and re-examines what it means to be independent and in control of one's self.

BMW will also be conducting a talk as part of their Safety 360 Campaign that has been going on for the past few weeks. The premium automaker hopes to raise awareness for on-the- road and in-car safety technology and practices among parents and children in collaboration with the Association of Registered Childcare Providers Malaysia (PPBM). The event will be held at The Square @ Publika and is open to all families from all over Klang Valley.

Details of the BMW Safety 360° campaign are as follows:

Dates:  10th & 11th September 2016, Saturday & Sunday

Time:     11:00AM Arrival & Registration

               11:25AM “Is My Child Safe in the Car?”, Safety Talk by PPBM

               12:05PM Lucky Draw & Trivia Challenge

               12:20PM BMW Child Car Seat Giveaway

               1:00PM Thematic Traffic Safety Children Activities

Venue:   The Square, Publika Shopping Gallery, 1 Jalan Dutamas 1, Solaris Dutamas, Kuala Lumpur

About Aswan

Places more value in how fun a car is to drive than outright performance or luxury. He laments the direction that automotive development is headed in, but grudgingly accepts the logic behind it. Can be commonly found trying to fix yet another problem on his rusty project car.


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