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Audi Sport

Audi: The Master Of Branding

Audi: The Master Of Branding

Insights
In an article by Thomson Dawson, he wrote, "Brands are not things; rather brands are a representation of a highly valued idea that resides in the ...
quattro GmbH Becomes Audi Sport GmbH

quattro GmbH Becomes Audi Sport GmbH

Auto News
Audi’s famed quattro division will henceforth be carrying a new name – Audi Sport GmbH. Led by Stephen Winkelmann, the wholly-owned subsidiary of ...