Bangkok 2017: Honda Civic In Rallye Red

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Bangkok 2017: Honda Civic In Rallye Red

At today’s opening of the 2017 Thailand International Motor Expo, Honda Automobile (Thailand) Co., Ltd. has introduced a new colour option for the Civic sedan - Rallye Red.

Mr. Pitak Pruittisarikorn, Chief Operating Officer, Honda Automobile (Thailand) Co., Ltd., said, “The 10th generation of the Honda Civic has received tremendous acclaim since its first launch with an eye-catching, sporty style and the 1.5 liter VTEC TURBO engine. Earlier this year, we launched the all-new Honda Civic 5-Door Hatchback, which is designed to magnify Honda’s well-blended DNA in sport and also reinforce the Honda Civic lineup. Today, the spirit of sport that is reflected in all Honda Civic models is being enhanced with a new variant in a dashing “Rallye Red” color, which will attract those looking for a head-turning new sports car.”

The colour is distinctively different from the Dark Ruby Red Pearl option that’s offered by Honda Malaysia.

Apart from the new colour option, the Thai-market Civic remains the same as before.

Thailand also sells the Civic hatchback, which like the sedan, is also assembled in Thailand. However the Rallye Red paint option is only available for the sedan.



As someone who appreciates cars not just for their horsepower value but also for their cultural significance, he is interested in the art of manufacturing and selling cars just as much as driving them. Prior to swapping spread sheets for a word processor, he spent his previous life in product planning and market research.



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