In an effort to accelerate the adoption of child car seats, BMW Malaysia, through a subsidy programme as part of the BMW Safety 360 initiative, collaborated with Childline Foundation and Safe ‘n Sound to offer 150 units of infant carrier car seats at a subsidized price of RM100 each.
This is in line with the Malaysian Transport Ministry’s move to enforce the usage of child car seats starting January 2020. To encourage the adoption of child car seat usage, drivers will not be penalised for the first six months of enforcement but will receive warnings to install the seats.
The rear-facing infant carrier car seat which BMW Malaysia and Safe ‘n Sound will be offering at RM100 each, usually retails at RM199, and can be used from birth to 13kg. It also carries the ECE R44-04 certification.
Parents who are interested can register for the subsidised infant carrier car seat at www.safensound.com.my/pages/child-car-seat-subsidy-programme from now until 15th December 2019.
Those eligible for the subsidy will be notified, after which a payment of RM 100 must be made prior to the pick-up of the car seat.
Harald Hoelzl, Managing Director of BMW Group Malaysia said, “With only 30% of drivers using child car seats for their children, it became more imperative for us as automakers to press on for child safety, regardless of the challenges we encounter in the fight for its education and accessibility.
It is encouraging to see the Ministry of Transport take a definite step into making child car seats mandatory in the year to come, but at the same time, recognise that there are parents who may have limited access to them – therefore providing tax breaks and reduced excise fee for child car seats. In support of that, we are now bringing the subsidy programme online to make infant carrier car seats accessible to households with income less than RM 3,000 a month.”