Ex-BMW Group Malaysia MD and CEO, Mr. Han Sang Yun has been appointed as the new CEO of BMW Group Korea. He succeeds Kim Hyo-Joon who will continue as Chairman, having led the company for the past 19 years as CEO.
Han headed BMW Group Malaysia from January 2016 through to January 2018, before being succeeded by current CEO Harald Hoelzl. Upon returning to Korea, Han assumed the position of President of BMW Group Korea. In his time in Malaysia, he oversaw the introductions of key BMW models, such as the X5 xDrive 40e PHEV, G30 5 Series, and 740Le xDrive PHEV.
He has over 25 years of sales and marketing experience, having held product management portfolios in his home market prior to serving in Malaysia.
In a statement, reported by The Korea Herald – Han pledges to lead the group and its future under the motto “one voice and one team.”