Ford is now the official Guinness World Records title holder for the largest billboard in the world after unveiling a 5,265 m2 advertisement of the new EcoSport SUV in Spain.
The billboard on the iconic Espana building in central Madrid, Spain, is equivalent to 20 tennis courts, and weighs 2,000 kg according to Guinness World Records.
Checked and verified by an official adjudicator from Guinness World Records, the billboard has exceeded the previous record established in Dhahran, Saudi Arabia, by 241.93 m2.
“Our Guinness World Record title for the largest billboard in the world demonstrates the creativity that drives our company,” said Elena Burguete, director of marketing, Ford Spain.
“Ford’s message is ‘Go Further’, and that’s what we aimed to do with our campaign for the launch of the new EcoSport. It’s a great way to deliver the message ‘Life is out there, are you?’ to as many people as possible, right in the heart of Madrid.”
The billboard will remain in place until the end of February, after which it will be donated to the Apascovi Foundation employment centre for people with disabilities, where a second life will be given to all of the materials used.
The Ford EcoSport is now on sale across Europe and for the first time, is also offered as a sporty, performance-oriented EcoSport ST-Line model, with features like Ford’s Intelligent All Wheel Drive, alongside driver assistance technologies including SYNC 3 connectivity and rear-view camera.
The model we are looking at here is the facelifted version built in Romania for the European market, featuring an updated exterior design, a 1.5-litre TDCi diesel engine, and an intelligent AWD system.
The EcoSport which we have in Malaysia however, is the pre-facelift version which is being built in Thailand, powered by a naturally-aspirated 1.5 litre Ti-VCT petrol engine paired to a six-speed Powershift dual-clutch transmission.