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Honda City Retains Top Spot As Segment Leader

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Honda City Retains Top Spot As Segment Leader

The Honda City is still the undisputed leader in the B-segment, with cumulative sales of its 300,000 units in Malaysia since its introduction 17 years ago.

Honda Malaysia has sold more than 155,300 units of the 4th generation City since its introduction in 2014. The refreshed City was introduced in March 2017, and more than 48,900 units have been sold since then till August 2018.

Between January to August 2018, the sales of the Honda City contributed 30% to the overall sales for Honda Malaysia, capturing a 51% market share along the way. In that same period, sales of the City increased 16% compared to the same period in 2017.

In that 8-month period, the mid-range E variant of the City was the most popular variant amongst buyers, with a 44% share. The range-topping V variant was trailing behind with a 33% share. 49% of the sales came from the Central region, followed by the Southern region at 20% and Northern region at 19%.

Honda Malaysia Managing Director and Chief Executive Office, Mr. Toichi Ishiyama said, “We are delighted to mark this milestone of surpassing the 300,000 unit sales for the City within a span of 17 years since it was first introduced in Malaysia. This has proven the success of the City in Malaysia. The 4 th Generation City is the best-selling model in Honda and the model continues to lead in the B-segment. This outstanding record achievement would not have been possible without the support from our customers. I would like to extend our sincere appreciation and thankfulness to Malaysians for their support and belief in our brand, and for making City their vehicle of choice.”

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