No, you're not reading it wrong. Honda Malaysia, in an effort to improve after sales and to account for the rising sales demand, has announced their latest RM 11 million investment in their parts warehouse over in Bukit Jelutong, Shah Alam. It sounds like a hefty investment, but it's one that will cater to their predicted rise in demand up until 2022.
Over their 50,000 square metre land plot, Honda Malaysia is now expanding their parts centre to occupy 21,700 square metres. Not only is there more storage space, Honda Malaysia has made the system more efficient to speed up parts collection and delivery to their 93 dealers around the country.
This investment is part of their Phase 2 expansion plan, and as mentioned earlier it is the restructuring of the warehouse and stock placement that will help to improve the efficiency of this critical aftersales facility. More fast-moving, frequently replaced items are placed closer to the outgoing area to reduce pickup time. There's also a bar-code system (an industry standard) that is finally being implemented.
All of this is done with the goal of serving the customers better. There are a number of case studies in Malaysia that show what happens when a brand is more focused on outright sales instead of service and support, and it's good to see that Honda Malaysia is getting ahead of the demand curve.