MINI has just upped the ante on customisation of its cars – now allowing customers to personalise their vehicles with accessories that are produced using the latest technology in 3D printing and laser lettering.
Dubbed the MINI Yours Customised – customers can now tailor their MINI vehicle by adding unique personalised details such as side scuttles, interior trim, illuminated door sills and LED door projectors, which are created by customers online. These accessories are available for the current-generation MINI 3-Door Hatch, 5-Door Hatch, and the Convertible, with the exception of LED door projectors which are also offered on certain older models.
A dedicated web-based ‘Customiser’ will allow customers to visualise and order their designs. Upon ordering, the designs are transferred in digital form to the production facility where advanced production techniques such as 3D printing and laser lettering allow items to be delivered within the space of a few weeks.
Customers will be able to easily fit items to their vehicle themselves, or by a MINI retailer of their choosing.
Upgraded items are also removable, allowing for these customised MINIs to be upgraded in the future (with newer accessories) or be restored to their original specification for resale.
The 3D printers used in this new process have been configured by BMW, in partnership with Hewlett-Packard, Carbon Inc. and EOS GmbH and conform to the same safety standards as any other factory supplied components.
The customisable options for the MINI Yours Customised include:
The MINI Yours Customised program is offered will be offered to UK customers starting in 2018. All MINI Yours Customised products will be produced in Germany.