As a demographic, Malaysians don't really like cars with bright colours - or at least, that's what the bean counters would have you think. Truth be told, some of the more vibrant paint options prove to be quite popular, and Edaran Tan Chong Motor (ETCM) is embracing this with the launch of the Imperial Red colour option for their Nissan Serena 2.0L S-Hybrid Premium Highway Star.
This is in conjunction with the Chinese New Year festivities, and will likely be available all year round - after all, setting up the process to paint a car a particular colour is not cheap. The paint scheme is two tone, with a black floating roof, mirrors, and rear spoiler. Everything else remains unchanged compared to regular Highway Stars, in the sense that it comes with Hands-Free Dual Power Sliding Doors, Dual Back Door, 7 USB-powered ports, Intelligent Around View Monitor, Intelligent Moving Object Detection, and Apple CarPlay connectivity.
The new Imperial Red Nissan Serena 2.0L S-Hybrid will make its appearance at the upcoming 2019 Nissan Test Drive Carnival at selected showrooms over two weekends: the 5th to 6th of January and the 11th to 13th of January, starting from 10am to 8pm. Members of the public are invited to visit the carnival to enjoy attractive deals and a series of fun-filled Chinese New Year activities.