Scott Eastwood is the Face of the New G30 BMW 5 Series

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Scott Eastwood is the Face of the New G30 BMW 5 Series

BMW's commercials can be a little hit and miss. For the new G30 they're looking a a slightly different demographic from the ones they've targetted before, moving more towards the young business professional market. In their most recent videos, we see Scott Eastwood monologue-ing while going about what appears to be his daily routine and hopping into a G30 5 Series. 

It's strange, because you would usually associate this kind of visual and dynamic with the 3 Series, but perhaps this may be a stop-gap measure to prevent the 5 Series from looking like an "old-person's" car. The G30 is a handsome machine by far, so perhaps a younger crowd could see themselves driving one without fear of looking older than they seem. 

The G30 is also more likely to be tech-packed than the lower-end 3 Series, which means it should be appealing to a younger crowd. Self-driving features, gesture controls, and a fine balance between sportiness and comfort- it's hard to find a fault with the G30. 



Aswan

Aswan

Writer

Places more value in how fun a car is to drive than outright performance or luxury. He laments the direction that automotive development is headed in, but grudgingly accepts the logic behind it. Can be commonly found trying to fix yet another problem on his rusty project car.


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