Honda Malaysia today chalks up another significant milestone with the delivery of the 250,000th Honda City. The milestone further proves the consistent market acceptance of Honda’s B-Segment sedan, accumulated since the 2nd Generation model which was first introduced in Malaysia in 2001.
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Katsuto Hayashi said, “We express our sincere heartfelt thank you and appreciation to all 250,000 City customers. Customer support and feedback have pushed us to set the benchmark for B-segment cars in each generation. Their support and belief in the Honda brand have enabled our models to achieve segment leadership positions including the City which is the B-segment leader.”
The 2nd Generation City recorded more than 61,000 unit sales while the 3rd Generation recorded more than 84,000 unit sales.
The 4th Generation is the most successful, capturing 33% of the B-segment market share in 2014 when it was launched, and this market share rose to 39% at the end of December 2016. This generation sold an impressive 100,000 units during the period of March 2014 to December 2016, making it the most popular generation of all the City and accounting for 38% of Honda Malaysia sales of the same period.
The Taffeta White and Modern Steel Metallic colours have proved to be the favourite colours of Malaysian customers. All generations of the Honda City have been locally assembled (CKD) vehicles, another fact, Honda Malaysia takes pride in.
The brisk sales of the newly launched refreshed model of the 4th Generation once again cements the City’s position as the hot favourite among Malaysians. Bookings for the City now stand at 2,500 units, up another 500 bookings from the 2,000 bookings recorded within 10 days of its launch.
The 250,000th City is a finished in Modern Steel Metallic (V Variant) which was delivered yesterday to its owner, Mr. Tan Kian Hui, who bought the car at Tiong Nam Motor (M) Sdn. Bhd.