The Volkswagen Group have teased the design sketches of an all-new four-door fastback sedan – called the Arteon, ahead of its introduction at the 2017 Geneva International Motor Show in March of next year.
Looking to infuse some much-needed design mojo back into their range, the Arteon’s fastback architecture strongly hints that it could be the replacement of the current Volkswagen CC first introduced in 2011. Note too, that the current model is a styling revision of the four-door fastback coupe that was first introduced in 2008.
The Arteon nameplate also suggests that the CC nameplate could be dropped altogether, in line with the company’s new naming convention – such as the Atlas SUV for the American market.
Tobias Sühlmann, Volkswagen Exterior Designer, explains: "At first sight, the Arteon arouses enthusiasm through its expressive design. It then surprises through its practical virtues. This combination is unique!"
The Arteon also looks surprisingly similar to the VW Sport Coupe GTE Concept which debuted at the 2015 Geneva Motor Show, it features Volkswagen’s new progressive design language. The headlights and Volkswagen emblem merge into a new interpretation of the front section, while the car’s shoulder line features prominent horizontal contours to accentuate a wide, low stance.
VW adds, “In addition to a new and very emotive outline, Volkswagen is also introducing with the Arteon a highly expressive, horizontally accentuated brand look. The bars of the radiator grille extend here into the three-dimensional front headlights, while LED lighting elements additionally emphasise the striking layout and demonstrate dominance.”
The four-door fastback will feature frameless-doors a totally new developed model is positioned above the Passat and will sit alongside the Phideon flagship sedan in some markets (like China) as a premium model offering.
VW explains, the name Arteon combines the words "art" and the suffix "eon," to mean it's "a premium model. The Arteon is expected to be launched in December 2017.