Volkswagen Passenger Cars Malaysia today announced its fresh new vision and attitude. An attitude that is bolder, more colourful, built on the ethos of Vibrant Power.
Together with this new vision and attitude also comes a new logo. A logo that is simpler yet more modern. It is flat, two-dimensional and more digitally adaptable. For the first time ever in its history the iconic Volkswagen brand name will be voiced by a woman. Good on you VW!
Erik Winter, Managing Director of VPCM said that this introduction represents a new era for the brand. “We have always been digital first here in Malaysia, having pioneered numerous ground-breaking initiatives, from selling our cars on ecommerce sites to launching our digital showroom. In such challenging times, we recognise the need to be even more customer-centric, and to be able to move to the new brand design completes this transformation for us. The principles of ‘people first, ‘new attitude’ and ‘digital first’ will shape our future direction in better reaching out and creating a new Volkswagen experience for our customers.”
For a brand the size of Volkswagen this rebranding is no small undertaking. 171 markets spanning 10,000 dealerships in fact. In Malaysia alone, 21 dealerships will see a revamp in stages which should be completed by the end of the year.
Be sure to also check out the new Volkswagen website for it now boasts a simpler user navigation for both desktop and mobile.
When asked which will be the first model released in Malaysia that will sport the new logo, Erik answered the Golf Mk 8.