The 2019 Hyundai Veloster which first broke cover at the Detroit Auto Show in January, is gearing up for its Hollywood debut in conjunction with Marvel’s upcoming flick, The Ant-Man And The Wasp.
During the world premiere of Marvel Studios’ Ant-Man and The Wasp, the Veloster from the film will be dressed as a packaged toy car that has been enlarged and displayed at the red-carpet event. Hyundai will also be sponsoring the premiere live stream that runs on Marvel’s digital platforms.
The live stream will feature two segments hosted by Marvel’s on-air personalities, will explore more of the backstory behind Hyundai’s placement in the movie, as well as fan reaction to what’s happening on the carpet.
Shortly after the movie hits theatres, Hyundai will also air The Ant-Man and The Wasp-inspired ad, titled “Stoplight Standoff” which features a miniaturised version of the Veloster’s on-screen counterpart.
In the ad, two police officers and a Veloster driver exchange in a very awkward standoff at a stoplight, as they each think the other is suggesting a race. Little do they know, a tiny Veloster based on the vehicle featured in the movie is the cause of confusion and is burning rubber between their cars.
The most powerful version, the Veloster N, is powered by a 2.0-litre, direct-injected turbocharged powerplant which develops 275 hp and up to 352 Nm of torque, mated to a close-ratio six-speed manual gearbox with rev-matching.
Production of the Veloster started in March 2018 in Ulsan, Korea, with the earliest cars slated to hit U.S. dealerships in the second quarter of 2018.