Audi returns to the biggest night in American football, the annual Superbowl, with a musically-inspired, 60-second commercial called “Let It Go” featuring Maisie Williams of Game of Thrones fame .
The commercial follows Williams, a vocal advocate for action on climate change, as she sings her own interpretation of the hit song “Let It Go” from Disney’s “Frozen.”
In the ad, Williams gets behind the wheel of her Audi e-tron Sportback and finds herself stuck at an intersection, which represents a crossroads of today’s preconceptions and old notions of consumption, success, and status.
She then chooses to reverse course and leave it all behind, breaking into the familiar lyrics of “Let It Go” as she drives towards a more sustainable future.
Along the way, fellow drivers, pedestrians, and others join in, representing the brand’s efforts to usher in a new era of sustainable mobility. The journey is a metaphor for how the decision to make more sustainable choices takes all of us doing our part.
Recorded by Williams at the acclaimed Abbey Road Studios in London, the reinterpretation of “Let It Go” lends a strong storytelling element to the ad.
According to Audi, it is a new, more defiant take on a song that took the world by storm, but still showcases that transformation always starts with letting go of something old to create something new. In this case, it is moving towards a more sustainable future.