Audi’s biggest event of the year in the region, the Audi Brand Experience Singapore 2018, had just concluded a couple of days ago at the Marina Bay Sands Expo and Convention Centre, Singapore.
The event, which took place from 10th to 14th October, saw a massive display spanning more than 8,000 square metres of floor space with more than 100 cars.
According to Audi Singapore, the event was the first of its kind to be held in the region at this scale.
The main highlight of the Audi Brand Experience was the unveiling of the new A7 Sportback, the Q8 SUV, and the Audi e-tron fully-electric SUV which will be launched in Singapore next year, for the first time in this part of the world.
Fresh from its global debut in San Francisco just a couple of months ago, the e-tron, which is Audi's first full-electric SUV, has already entered production and is slated to be offered in Singapore from as early as the second half of 2019.
And then we have the Q8 which will be the newest face of the Q family. Having made its debut in Singapore, it will also be heading to other countries in the Southeast Asian region including Malaysia in months to come.
The new A7 Sportback on the other hand features a fresh design, a more spacious cabin than before, as well as many new features which are also found in the A8 limousine.
Besides the models of the present mentioned above, Audi also brought not one or two, but three concepts of the future to the show – the Aicon level 5 autonomous luxury sedan, the Elaine level 4 autonomous concept SUV, and the e-tron Vision Gran Turismo which was born out of the Audi e-tron Vision Gran Turismo from the Gran Turismo PlayStation game.
Oozing with high-tech wizardry all over, the Aicon is a four-door 2+2 sedan which is 240 mm longer than the new A8. It features large glass surfaces at the front and rear ends, curvy windows, darkened side sills, as well as giant 26-inch wheels. It is also a level 5 autonomous car which comes with a living area for a cabin with no steering wheel, pedals, or even a dashboard.
Unlike the Aicon, the Elaine concept is a level 4 autonomous vehicle which still requires driver input at times. It combines its electric drive with Audi Intelligence to create a sports utility vehicle (SUV) coupe that relieves the driver of as many operating inputs as possible while adapting itself constantly to better fit the driver’s behavioral patterns.
Last but not the least, the e-tron Vision Gran Turismo is the first concept car of its range to be deployed to real-world race tracks as a fully functional vehicle. It is currently being usedat various Formula E venues to give guests a vivid impression of the future of electric mobility.
Cars and concept vehicles aside, there was also an Audi driving showcase “theater” on which 30 vehicles were driven across a 20-meter by 20-meter LED flooring before a grandstand that sat an audience of 500 people like a fashion parade for visitors to see the cars in action.
After seeing the cars in the theater, visitors could even test-drive some of the models at the event around the Marina Bay Sands Expo Centre.
Attendees also took part in a quiz about Audi where a brand new Audi A5 Sportback was given away as the grand prize via a lucky draw. A mini Audi driving experience tailor-made for children under 1.2 metres in height was also available at the event to introduce the little ones to the brand.