BMW Shows That Joy Doesn't Have To Wait

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BMW Shows That Joy Doesn't Have To Wait

In a rather clever ad campaign, BMW Korea indulges the dreams of a few kids- the dream to drive. A lot of us can relate to the video; the first time we got behind a wheel, whether legally or not, the feeling of apprehension, the joy of driving. In the video below, the kids try their hand at driving an F30 320d around a test circuit, not unlike the kind you might find at one of BMW's open day events. 

Of course as it's revealed later on, the drive is largely an illusion: a pilot sitting in a side-car esque contraption is the one controlling the movements of the car, while an instructor radios the children to give them faux directions. Much like how a kid would mimic your steering movements as you drive, this has a very similar effect- not quite the empowerment you would expect, but then again it's not the best idea to let a kid pilot a sports sedan when they can barely reach the pedals. 



Aswan

Aswan

Places more value in how fun a car is to drive than outright performance or luxury. He laments the direction that automotive development is headed in, but grudgingly accepts the logic behind it. Can be commonly found trying to fix yet another problem on his rusty project car.

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