Who would have thought that by combination of the glamorous world of fashion and the exciting dimension of fast cars would unearth the thrilling aspect of a new culture. Volkswagen Malaysia recently broke the stereotype scaffoldings by collaborating with a local renowned designer Alia Bastamam for the Kuala Lumpur Fashion Week Ready to Wear 2015 (KLFW RTW 2015).
“Over the years, KLFW RTW has demonstrated that it is a great platform to feature creativity and ingenuity. We are very happy to be the Official Car Sponsor this year and celebrate our debut, by showcasing our iconic designs with the Beetle, Golf R, and CC,” said Volkswagen Group Malaysia marketing director Martina Berg.
From the track to the runway, recognised by its timeless design and good performance, the KLFW RTW 2015 ignited the brand's access in the fashion industry.
“Alia is unquestionably one of the most established local designer, whose commitment to timeless and solid design perfectly complements our own philosophies. We are delighted to be exclusively debuting her Spring/Summer 2016 designs at the Volkswagen Fashion Night with Alia Bastamam runway show,” she adds.
Adding the vava vroom to the KLFW RTW 2015, fashionistas and mall crawlers were given a sneak preview of the Beetle Club in Habanero Orange which was on displayed at the entrance of Pavilion Kuala Lumpur through the course of the fashion week.