Naza Italia, the official importer and distributor of the Ferrari brand in Malaysia, has placed a unique experiential pop-up showroom at Pavilion Kuala Lumpur.
The Ferrari Pop-Up Experience, located at the main entrance until this Friday (28th September), is the first of its kind in Malaysia and part of a regional showcase that offers the public a taste of the Ferrari lifestyle.
Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings Sdn Bhd. said, “The Ferrari Pop-Up Experience, an expansive open-air showroom that greets the eyes with the brand’s signature red hue, invites the public to explore the lavish world of the Prancing Horse. Ferrari is known to be a very exclusive brand, however, on this occasion, we are making it more accessible.”
“Situated amongst other luxury brands at Pavilion KL, this experiential pop-up showroom really does offer customers insight into the lifestyle that complements Ferrari ownership,” added Dato' Samson.
Visitors can feast their eyes on two of Maranello’s latest’s products, the Ferrari Portofino convertible and Ferrari GTC4 Lusso T four-seater in the signature red paint. Both models feature the multiple award-winning 3.9-litre twin-turbocharged V8 engine that redlines at 7,500 rpm, mounted up front.
Apart from getting closer to the exotics, visitors can also take a break, as well as Instagram images at the trendily decorated reception space. Naza Italia’s Ferrari Malaysia Instagram page is running a contest and the most creative caption with the Ferrari pop-up stand a chance to win official Ferrari merchandise.