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Ford Driving Skills for Life – Furthering Road Safety Awareness in Malaysia

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Ford Driving Skills for Life – Furthering Road Safety Awareness in Malaysia

Ford and local distributor Sime Darby Auto Connexion (SDAC), as part of their efforts to increase road safety awareness in Malaysia, have organised the “Driving Skills for Life” (DSFL) program, with over 140 participations this year.

Licensed drivers comprising members of the CitiClub by CitiBank, employees of Sime Darby Berhad, fans of Ford Malaysia’s social media channel, as well as members of the general public have attended the six half-day training sessions workshop, organised by a panel of safety experts. This year’s DSFL was held at the Malaysia Agro Exposition Park Serdang (MAEPS). 

The DSFL workshops addressed the risks that drivers face on the road, such as dealing with unexpected situations, the dangers of distracted driving such as the use of mobile phones while behind the wheel, hazard recognition, speed management and the importance of ensuring child seats are securely fastened.

DSFL is Ford’s flagship global corporate social responsibility (CSR) programme offering free-of-charge, hands-on driver training that covers hazard recognition, vehicle handling, speed/space management, and distraction awareness.

In Asia, the Ford DSFL program is now in its tenth successful year of training licensed drivers of all ages. In addition to Malaysia, DSFL training is provided in China, India, Myanmar, Philippines, Taiwan, Thailand and Vietnam

Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion added, “Driving Skills for Life is designed to equip drivers with the skills they need to be better and safer on the road. Road safety is a very serious issue and we feel it is our responsibility to help reinforce this message among Malaysian motorists.”

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