The segment-defining Ford Ranger pick-up proved its continued popularity in Malaysia in the third quarter, as retail sales increase 61% compared to the previous year.
During the third quarter of 2018, which was also Malaysia’s tax-free holiday period, Sime Darby Auto Connexion (SDAC) sold 2,245 units of Ford Ranger. The company also recorded its best sales of 2018 in August, registering 1,056 units of sales.
This memorable three months helped the Ranger boost its quarterly market share in the pick-up segment to 15.3%, an increase of 1.1% from the same period a year ago.
“The Ranger’s appeal in Malaysia remains strong,” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, SDAC. “We’re confident its momentum will continue in Malaysia with the launch of the new Ranger later this month.”
Learn more on the variants and specifications of the new Ranger, plus the highly anticipated Ranger Raptor here.
To better support Ranger customers across the country, Ford and SDAC are continuing efforts to further enhance the ownership experience, including ongoing expansion and upgrades to Ford dealerships nationwide.
Over the past year, Ford and Sime Darby Auto Connexion have announced the opening of four new and upgraded Ford dealer facilities, including Acecourt Auto Sdn Bhd (Acecourt Auto), SNS Kembara Utama Sdn Bhd (SNS Kembara), Sime Darby Auto Connexion (Kuching) and Sime Darby Auto Connexion (Kota Kinabalu).