Honda Malaysia Forecasts 2019 TIV At 580,000 – Targets 95,000 Units SalesAuto News
Honda Malaysia has forecasted that the total industry volume (TIV) for 2019 at 580,000 units, less than the Malaysian Automotive Association’s (MAA) forecast of 600,000 units.
In addition to that, Honda Malaysia has set their sales target for this year at 95,000 units, in-line with the lower TIV forecast. Last year, the company sold 102,282 units, a slight decrease of 6.6% from the 2017 (109,511 units).
Looking closer into Honda Malaysia’s sales numbers, 32% of the figure was contributed by the City, making it the biggest contributor. Following closer behind are the Civic and CR-V, contributing 16% and 13%, respectively. The HR-V however, was kept at the sidelines for most of the second half of 2018, as delays in obtaining government approval for prices pushed deliveries of the HR-V facelift to this year.
As for after-sales, Honda Malaysia also recorded an 11% growth in 2018 service intake against 2017, making it the highest after-sales service intake in the company’s history. In addition to that, the company also witnessed a 25 percent increase in sales of Honda Genuine Parts.