Jaguar recently teamed up with Saudi female racing driver Aseel Al Hamad and celebrated the end of the ban on women drivers in Saudi Arabia with a lap of honour in the Jaguar F-Type.
Aseel, who is the first female board member of the Saudi Arabian Motor Federation, said that she had never driven on a track in her home country before. She also serves as the Saudi Arabian representative at Women in Motorsport Commission for Fédération Internationale de l’Automobile (FIA).
She joined Jaguar in a call for June 24th to be designated as “World Driving Day” – a day when finally, the whole world can enjoy the thrill of being behind the wheel of a car.
“Having loved cars since I was a child, this occasion is highly emotional for me. This is the best driving moment of my life. What better way to kick off World Driving Day than a lap of honour in my home country in a Jaguar F-Type – the ultimate car to roar around the track.”
By creating the World Driving Day campaign, Jaguar urges people to remember this historic day and what it means to women, to Saudi Arabia and to world progress in general.
As part of its ongoing work with over 40 Universities and Academic institutions globally on future mobility solutions, Jaguar will also be partnering with University in Saudi Arabia to join this global network.
The partnership, which will be announced later this year, will be a unique exchange to tap into the young minds in Saudi Arabia to shape the company’s future innovations as it moves to ACES (an Autonomous, Connected, Electrified and Shared future).
Fiona Pargeter, Jaguar Land Rover’s Customer Experience Director said, “It’s easy to forget and take for granted the enjoyment of driving and just what a privilege it is to get behind the wheel of a car. World Driving Day is a commitment from Jaguar to celebrate this key moment annually for both men and women. This year, we're really excited to collaborate with the brilliant students from Saudi Arabia to shape the future of mobility for people around the world.”