Mitsubishi Motors Malaysia (MMM) announced that it has appointed Malaysian motorsports talent Leona Chin as its brand ambassador.
Tomoyuki Shinnishi, CEO of MMM said that she was appointed due to her active involvement in motorsports – something that Mitsubishi can relate to as many of the brand’s vehicles are rally inspired models.
Prior to the official appointment, Leona has joined Mitsubishi Motors in promoting models like the new Triton by participating in this year’s Borneo Safari Challenge.
She was also the star of the popular "Sales Girl Drifts Customers in Pickup Truck" prank video which has more than 7.3 million views on YouTube, in which she poses as a Mitsubishi salesperson and takes customers on test drive sessions where she drifts and pulls various stunts behind the wheels of the new Triton, shocking the customers.
“It was an exciting journey for me last year, as the Triton product ambassador and owner. Most of the extreme events which I’ve been with Mitsubishi have proved the strength, durability and endurance of the Triton. I wish to thank Mitsubishi Motors Malaysia for the opportunity to work together again and I am looking forward to represent the brand overall this time,” said Leona Chin.
As the Mitsubishi Motors’ brand ambassador, Leona Chin will appear in several campaigns in the media, roadshows and also on social media campaigns.
She will also be appearing at the Outlander CKD preview roadshow at Mid Valley Megamall from today to 1 October from 10.00am-10.00pm.